Volkswagen New Beetle: Automatic skip ad

March 08, 2013Filed under Online and Automotive
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Volkswagen announces the New Beetle in a video that clicks “skip ad” for you. To announce the New Beetle, AlmapBBDO created a YouTube action showing the benefits of the DSG Tiptronic transmission. In a differentiated way, the film uses the pre-roll format, commercials that are displayed before the video is watched. In the intervention, in the end of the 5 seconds of mandatory waiting time, the video clicks the “skip ad” button. The lettering explains: “New Beetle with DSG Tiptronic transmission. You don’t shift gears. Neither does the commercial”.

Advertising Agency:AlmapBBDO, São Paulo, Brazil
General Creative Director:Luiz Sanches
Creative Director:Renato Simoes, Bruno Prosperi
Online Creation CoDirectors:Luciana Haguiara, Sandro Rosa
Art Director:André Leotta
Copywriter:Leo Avila
Digital Production Director:Fernando Boniotti
Digital Media Piece Programming:A Madre
Art Buyer:Tereza Setti, Ana Cecilia da Costa
Account Executive:Fernao Cosi, Filipe Bartholomeu, Vanessa Previero, Ana Beatriz Moreira Porto, Vanessa Silva
Planner:Cintia Gonçalves, Sergio Katz, Denis Camargo, Tatiana Weiss
Media:Paulo Camossa, Gabriel Queiroz, Kaue Lara Cury, Raphael Vignola, Larissa Porto de Andrade
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