Nutrience Original: Kabang, Stubby, Hachiko

March 02, 2013Filed under Print and House, Garden, Pets

An unwanted mongrel was looking for shelter. A humble couple gave it a home. And the mangy dog they saved paid up. She used her own face to stop a motorcycle from crushing the couple's little girl. Kabang recovered. Still the ever vigilant dog, all heart with only half a face. Somehow, our product concept celebrates dog virtues that at times we find greater than what the best of us can give.

The Western Front saw fur and four legs in action. A wet nose saved an entire regiment from blinding gas attacks and German spies. Slobbering became the comfort of the wounded. In all 17 battles, Sergeant Stubby made front page during World War I. Deserving no less than the Purple Heart, we can only honor courage not with K-rations but with sincerity, science and awe combined.

At a train station, Hachiko waited for his master to be back from work. He kept on even after the man's death, rain or terrible snow, for 9 years until the faithful Akita waited his last. This is just one of the many canine deeds when a man's greatness falls short of a dog's goodness. To painstakingly come out with a really good doggie meal is one small way of giving back.

Advertising Agency:Campaigns & Grey, Makati City, Philippines
Chief Creative Officer:Ompong Remigio
Executive Creative Director:Ompong Remigio
Copywriter:Ompong Remigio
Creative Director:Mel Aguinaldo
Art Director:Peter Raphael Mutuc
Illustrator:Peter Raphael Mutuc
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