LARPING League: Damsels, Tears, Inhalers

March 12, 2013Filed under Print and Recreation, Leisure, Sports

Despite a passionate member base, The Vancouver Live action role playing (LARPING) League was struggling to attract new members. They required a campaign that would both raise awareness within the local LARPING community and attract new followers to the organization. A print campaign that emphasized the real life quality of the LARPING fantasy experience tempered with a wink to reality.

Advertising Agency:Spring, Vancouver, Canada
Creative Director:Rob Schlyecher
Art Director:Jeremy Grice
Designer:Jeremy Grice
Copywriter:Jeremy Grice
Account:Stephen Young
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