La Ciudad de la Raqueta: Ballrocking

March 17, 2013Filed under Outdoor and Education

The action was based on a powerful insight: the tennis balls that go out and end up on the surrounding fences. JWT found a way to make these "misses" something positive. That's how "Ballrocking" was created; Motivational messages inserted into a very unique format: the tennis balls that get stuck on the fences that surround the courts. That way, each time one of the kids sends a ball out while training they will see a motivational message.

Advertising Agency:JWT, Barcelona, Spain
Executive Creative Director:Jaime Chavarri
Creative Director:Pablo Rodriguez Meyre, Paco Garcia, Ivan De Dios
Art Director:Myriam López
Copywriter:Lucía Bara
Account:Jorge Perez
Producer:Antonio Ortega
Editor:Rebeca Fernández
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