In keeping with Jack's obsession with craft each headline was hand painted onto untreated American Oak - the same wood Jack Daniel's still hand make their barrels from today. The finished wooden blocks were then photographed to make the final posters, with the 'making of' story documented and shared online.
Executive Creative Director:Tom Spicer
Art Director:Luke Duggan, Darren Cole, Nic Adamovich
Copywriter:Helen Macdougall, Romy Smith
Account Director:Michael Stevenson, Ian Hartley
Client Team Director:Nora Kate O’Connell
Typographers:Darren Cole, Nic Adamovich
Designers:Darren Cole, Nic Adamovich
Account Manager:Natalia Kowalczyk
Signwriters:Lynes & Co.