Harley-Davidson: Real Test Ride

March 16, 2013Filed under Media and Automotive

When entering the store, customers were invited to do a test ride. Then they went out to ride the bike. They rode for a while and then were surprised by 60 bikers who made them feel like part of the gang. So, even before buying a Harley-Davidson they understood what is to have a Harley.

Advertising Agency:Moma Propaganda, Sao Paulo, Brazil
Creative Director:Rodolfo Sampaio
Copywriter:Ricardo Franco
Art Director:Fabio Baraldi, Angelo Maia
Account:Marco Piza, Vanessa Costa, Caru Bessa
Production Company:Paranoid Br
Executive Producer:Egisto Betti
Director:Pedro Coutinho
Photographer:Pierre De Kerchove
Production Company Account:Juliana Miranda
Editor:Onon, Tânia Ripardo
Lettering:Onon, Luiz Neves
Client Team:Julio Vitti, Gregory Claerhout
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