Delo.ua: Stamp news, News briefly

March 24, 2013Filed under Print and Media, Publications
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It’s quite difficult for a businessman to follow the latest news without getting lost in massive information flows. Delo.ua makes the life of a businessman easier by providing the most important business news in brief. We use a non-standard ad format, stamps, to emphasize the importance and briefness of every news story on the web site. Each news story had its own stamp. A series of stamp/news were published in the press. We impressed our smart audience and inspired people to collect them. People began to generate a new free direct media! They started to use our stamps in correspondence thus sharing important news from delo.ua.

Advertising Agency:Leo Burnett, Kiev, Ukraine
Creative Director:Tatiana Fedorenko
Art Director:Denys Savchenko
Copywriter:Volodymyr Navrotskyi, Sergey Artemenko
Illustrators:Daria Skrybchenko, Denis Loveyko, Maria Plotnikova
Client Service Director:Kseniya Morozova
Senior Account Manager:Anna Olkhovets
Producer:Kateryna Denysenko
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