It’s no surprise that blurry vision is a side effect of alcohol. And the fact that cinema isn’t used very often in advertising is also an important factor. How many premiers happen each year, and how many people attend them to view every small detail of their favourite director’s latest work? All of these facts inspired our idea: editing the first minute and a half of a film, so that the clip appears blurry. The tension amongst the viewers is obvious, until everything comes together into one clear message “Drink Responsibly”.
Executive Creative Director:Jaime Chavarri
Creative Director:Paco Garcia, Pablo Rodriguez Meyre, Ivan De Dios
Art Director:Alejandro Lobo, Francesco Minopoli
Producers:Luciano Firmo, Pablo Garcia, Arklin Producciones
Film Editors:Miguel Donaire, Rebeca Fernández
Account Director:Anja Hoehne
Corona Extra Account Supervisor:Ana Múgica