Coca-Cola: The Happy Flag

March 12, 2013Filed under Media and Non-alcoholic Drinks

Coca-Cola is spreading happiness with a hidden flag. Denmark has been named the happiest country in the world in several global surveys with the latest by the UN. So it was a remarkable discovery to find the Danish flag hidden in the Coca-Cola logo.

McCann decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags. But not everyone brings one and the welcome isn’t as big and happy as it could be. That's why McCann created a special poster where people could take flags straight from the Coca-Cola logo. This gave everyone the chance to create a happy welcome to the world’s happiest country.

Advertising Agency:Mccann Copenhagen, Denmark
Chief Creative Officer:Miguel Bemfica
Executive Create Director:Lee Tan
Creative Director:Mads Ohrt
Art Director:Eva Wallmark, Michal Sitkiewicz, Gabriel Miller
Copywriter:Rickard Beskow, Gabriel Miller
Account Supervisors:Andrei Kaigorodov, Morten Ingemann
Producer:Catherine Lee
Other Credits:Søren Albrechtsen
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