Coca-Cola: Happy Can

March 12, 2013Filed under Outdoor and Non-alcoholic Drinks


Its been a long year of political, economic and religious upheaval in Italy, but we believe just getting people to smile can make a difference. So we asked ourselves: what if every time you opened a can of Coke, it smiled back at you? So we went to the drawing board to get it technically right to see if we could change the opening of the can into the shape of a smile. And the idea was born – a smiling Coca-Cola ‘Happy Can’.

Advertising Agency:McCann, Milan, Italy
ViceChairman:Andreas Dahlqvist
Chief Creative Officer:Miguel Bemfica
Executive Creative Director:Lee Tan
Creative Director:Giovanni Chiarelli
Art Director:Giovanni Berutti
Copywriter:Roberto Amboldi
Director:Fabio Cimino
Account Director:Andrei Kaigorodov
Media:Initiative Milan
Client Service Manager:Bianca Valcarenghi
Video:Why Worry Productions
Executive Producer:Diego Pandisi
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