Clube SangueBom: The Donor Cable

March 14, 2013Filed under Direct Marketing and Public Interest, NGO

Power transfusion between smartphones promotes blood donation. It's a way to transfer power between smartphones: just connect a fully charged cell phone (donor) to a receiver that needs charging, symbolizing the relationship between the blood donor and the patient.

Advertising Agency:Leo Burnett Tailor Made, Sao Paulo, Brazil
Creative Vice President:Marcelo Reis
Executive Creative Director:Guilherme Jahara
Creative Director:Rodrigo Jatene
Art Director:Márcio Bento, Marcelo Bruzzesi
Copywriter:Fernando Calvache
Account:Marcelo Martirani
Technology:Cricket Design
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