Lucozade Sport: Hydrates and fuels you better than water

February 08, 2013Filed under Print and Non-alcoholic Drinks

Hydrates and fuels you better than water.

Lucozade is running a campaign to showcase a trio of its new rugby brand ambassadors, England's Chris Robshaw, Scotland's Richie Gray and Wales' Leigh Halfpenny, ahead of this weekend's start of the Six Nations championships. The £1m marketing activity highlights its Lucozade Sport brand and is tailored to each of the respective three countries, running across outdoor and digital.

Advertising Agency:Grey, London, United Kingdom
Creative Director:Andy Lockley
Designer:Ryan Connolly
Photographer:Diver & Aguilar
Account Director:Jon Lawton
Account Manager:Alex Dousie
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