Dove: Thought Before Action

February 16, 2013Filed under Online and Health, Beauty, Pharmaceutical
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After years of celebrating Real Beauty and helping women find happiness in how they look, Dove decided to try something different. For the first time, we spoke directly to those responsible for manipulating our perception of beauty – art directors, graphic designers and photo retouchers – in a place only they could be reached.

Advertising Agency:OgilvyOne/Ogilvy, Toronto, Canada
Creative Director:Matt Hassell, Ian Mackellar
Art Director:Stefan D'Aversa
Copywriter:Noah Feferman
Account Director:Aviva Groll
Account Supervisor:Asha Davis
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