Bridgestone South Africa: Bridgestone Bike Booth

February 17, 2013Filed under Media and Automotive

When our client asked us to create some excitement around the Bridgestone Route 66 MTB Experience – we decided to create the world's first MTB-activated photo booth. 600 riders, 210 kms, 3 days, 1 goal – to get the perfect shot! 233 photos were uploaded to Facebook with a voting competition generating engagement, excitement and growth. Who will show the most #Passion4Performance?

Advertising Agency:tinMan Digital, Centurion, South Africa
Director:Ruan Strydom, Johan Oosthuizen, Riaan Nel
Client Director:Mike Eksteen (Amnicomm)
Strategist:Charl Diener
Producer:Charl Diener
Technician:Roelf Daling
Photographer:Jurgens Johannes Burger
Videographer:Adam Heyns
Production Company:contentmintcrew.Com
In partnership with:dwf.Co.Za
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