When our client asked us to create some excitement around the Bridgestone Route 66 MTB Experience – we decided to create the world's first MTB-activated photo booth. 600 riders, 210 kms, 3 days, 1 goal – to get the perfect shot! 233 photos were uploaded to Facebook with a voting competition generating engagement, excitement and growth. Who will show the most #Passion4Performance?
Director:Ruan Strydom, Johan Oosthuizen, Riaan Nel
Client Director:Mike Eksteen (Amnicomm)
Photographer:Jurgens Johannes Burger
In partnership with:dwf.Co.Za