Billington's Sugar: Gingerbread Man

February 05, 2013Filed under Print and Food
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This first execution of a new campaign for Billington's Sugar features a freshly baked gingerbread man eating his own arm. He is ridiculously delicious. The aim of the work is to raise awareness of the Billington's unrefined sugars range and the enhancing benefits of baking with them.

Someone's been baking with Billington's.

Advertising Agency:The Gate, London, United Kingdom
Art Director:Martin Pierson
Copywriter:Martin Pierson
Illustrator:Taylor James
Photographer:Taylor James
Typography:Mark Goodwin
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