Amnesty International: Censored tweets

February 25, 2013Filed under Online and Public Interest, NGO
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In Brazil, Anistia Internacional (Amnesty International) is working with agency DM9Rio on a Twitter-based social media campaign to highlight censorship.The Censored Tweet (www.tweetcensurado.com.br ) campaign lets users tweet black bars of censorship, as if the tweets were being banned in their Twitter timeline. At the end of the "censored tweet" is a non-identified link encouraging followers to click and take them to the website, where they will find the words "In many countries, this is what happens to those who try to express themselves." The webpage is available in five different languages and automatically recognizes the country where it is being accessed from.

Advertising Agency:DM9DDB, São Paulo, Brazil
Creative Director:Álvaro Rodrigues, Diogo Mello
Art Director:Guilherme Cunha, Ana Novis, Igor Quintella
Copywriter:Leonardo Konjedic, Rafael Ferrer, Rodrigo Dorfman
Project Manager:Anderson Passos
Producer:Cabana Criação
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