WWF Canada: The Inevitable News

January 19, 2013Filed under Film and Public Interest, NGO

WWF-Canada has launched a new public awareness campaign to garner support and action to stop the proposed construction of the Northern Gateway Pipeline through British Columbia’s ecologically sensitive Great Bear region. The campaign centers on “The Inevitable News”, a news channel that covers the news “before it happens”. A series of 4 segments will roll out on WWF-Canada’s Facebook page over the next two weeks – capturing the ‘breaking news’ of an ‘inevitable’ oil spill in the Great Bear region and highlighting some of the fallout in the region as a result of the ‘disaster’.

Advertising Agency:John St, Toronto, Canada
Creative Director:Angus Tucker, Stephen Jurisic
Associate Creative Director:Nellie Kim, Chris Hirsch
Art Director:Nellie Kim
Copywriter:Chris Hirsch
Account team lead:Melissa Tobenstein
Account Executive:Amelia MacGregor
Director:Christopher Hutsul
Production Company:Soft Citizen
Editor:Ross Birchall, Bijou Editorial
Visual Fx:Track & Field
Audio:Vapor Music
Colour:REDLAB Digital
2nd Unit:Nicole Dorsey
Photographer:Todd Duym
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