Personal Fest: Rhythmical Potties

January 25, 2013Filed under Media and Electronics, Technology

Every Year, Personal organizes a music festival: Personal Fest, that attracts more than 50,000 people in each edition. From the bands, the atmosphere, the stands and even communication, Personal Fest is known for always offering the audience a different experience. But we found that there was a place forgotten by everyone that was as unpleasant as it is in all music festivals: the portable toilets.

That's why we created Rhythmical Potties. Seven toilets with an audible device that was activated only when was occupied. Each one had a different sound, the result of combining them was lots of musical melodies. Each time people entered and modified the sound that was playing.

Advertising Agency:TBWA\Buenos Aires, Argentina
Chief Creative Officers:Juan Cruz Bazterrica, Guillermo Castaneda
Creative Director:Roberto Leston, Martín Garrocho
Copywriter:Igor Moura
Art Director:Leo Rolim
Account Director:Mariana Bisso
Digital Director:Marcelo Santarceri
Production Company:Estado Lateral
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