Nissan Patrol: Patrol vs. Beethoven

January 05, 2013Filed under Media and Automotive
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The all-new Nissan Patrol is one of the most hotly anticipated vehicles in the 4WD market. It’s a halo model for Nissan and an icon in Australia. The 2012 model combines incredibly tough off-road DNA with new levels of luxury and refinement. To demonstrate both ruggedness and refinement, Whybin\TBWA Group Melbourne and Nissan Australia created a 4x4 track based on the sound wave of Beethoven’s Ninth Symphony. Over five stories high and half the length of a football field, this track was the hardest thing, expert driver Pat Callinan (Mr 4x4 Australia), has ever driven over.

Advertising Agency:Whybin Tbwa, Melbourne, Australia
Executive Creative Director:Paul Reardon
Digital Creative Director:Damian Royce
Art Director:Mark Jones
Copywriter:Jarrod Lowe
Film Company:Infinity2
Film Director:Dan Reisinger
Designer:Pat Sofra
Account Director:Mike Napolitano, Matt Chiodo, Paul Arena
Film Producer:Ainslee Wood
Post Production:The Predators, life in digital
Sound:Nylon, Front Of House
Sound Design:Simon Lister, Phil Kenihan
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