Mount Pleasant Group: Michael and Karlene, Mary Ann

January 21, 2013Filed under Online and Other

The problem we were asked to solve for Mount Pleasant Group (one of Canada's most prominent cemeteries) was a tricky one. People don't like talking about their own death – much less planning for it. Our work needed to find a way to start this delicate conversation without scaring people off. So we created a campaign about life.

Working with Academy Award-nominated documentary filmmaker Hubert Davis, we created The Art of Saying Goodbye – a series of shorts that explored the emotional journey of real life people pondering the end and reflecting on their legacies. Website:

Advertising Agency:Crispin Porter + Bogusky / Union Creative, Toronto, Canada
Creative Director:Sean Ganann, Lance Martin
Art Director:Pedro Izzo
Copywriter:David Strasser
Director:Hubert Davis
Editor:Dave De Carlo
Production Company:Untitled Films
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