Liwa Advertising: Branded Content

January 16, 2013Filed under Direct Marketing and Agency Self-Promo

Brief: Branded Content with its long format storytelling - as compared to conventional television commercials - needed to be brought alive and put into perspective. The task was to excite prospective clients about Branded Content and get them to commission projects.

Solution: An empty film can that indicates the change under way in the video space - the shift from expensive celluloid to inexpensive digital. The creative solution emphasizes the fact that clients end up getting more value for lesser investments.

Advertising Agency:Liwa Advertising, Dubai, United Arab Emirates
Executive Creative Director:Vijay Kumar
Creative Group Head:Navkriti Shrikhande
Art Director:Navkriti Shrikhande
Copywriter:Vijay Kumar
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