Fanta: World's First Tastable Print Ad

January 14, 2013Filed under Print and Non-alcoholic Drinks

Like a burst of sunshine through a cool wisp of wind, it's sweet and tangy, surprising and juicy. It tickles like a delicious secret that you cannot bear to share. And how lush it feels at every sip, like an instant whiff of a fresh bouquet of flowers in spring! With a quick sharp jolt of tart and a sudden burst of sugary-citrusy-sweetness, it leaves your tongue tingling pleasantly. Then, it curls deliciously around your taste buds, tantalizing your imagination & ripples happily down your spine. Are you still with us? Great! Cause we would like you to try Fanta's new taste, deliciously orange. Yes, right now! Just tear off a piece of this page pop in your mouth & enjoy a Fanta by tasting this ad!

Advertising Agency:Memac Ogilvy & Mather, Dubai, United Arab Emirates
Creative Director:Fabian Roser, Sally Tambourgi
Art Director:Rodrigo Mavu
Copywriter:Louise Bolo
Illustrator:Nadine Hallak
Creative Technologist:Niv Baniahmad
Regional Director:Nabil Moutran
Account Director:Sevim Oezdel, Tarek Shawki
Account Manager:Tara Page-Gelman
Client Service Director:Sean Hart
Media Manager:Omar Katerji
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