We created an unprecedented intervention using the search facility of Google Maps on the leisure website of the largest newspaper in Rio. Whenever people would look for bars, nightclubs or restaurants, their route would be abruptly interrupted by traffic accident icons. Trees, street post and fire hydrants would appear in the middle of the route leading people to a public awareness message.
Creative Director:Paulo Castro, Neca Bohrer, Bernardo Machado
Art Director:Pedro Vargens
Digital Producer:Alejandra Mendoza
Account Supervisor:Daniela Autran
Advertisers Supervisor:Luisi Valadão
Account Manager:Rafaella Eyer