Malibu: Barrel

December 01, 2012Filed under Outdoor and Alcoholic Drinks

The fusion of rum & coconut.

Malibu conveys a lot about its Caribbean origins and about the diversity of the cocktails it permits us to make, but except the coconut, we don’t know anything of its recipe. The new display campaign of the brand is finally going to enlighten us about this issue ... So, we learn that the secret of the recipe is that there isn't one: Malibu, it's simple and it’s essentially a mixing of rum and coconut. A revelation quite reassuring at our time, while we are precisely looking for simplicity and authenticity.

Advertising Agency:Marcel, Paris, France
Creative Director:Florent Imbert, Emmanuel Lalleve
Art Director:Pierre Delort
Copywriter:Clarisse Monnot
Account Manager:Michel Kowalski
Account:Alice Rinder
Strategic Planner:Guillaume Le Gorrec
Production House:Illusion, Ltd, La Manufacture Paris
Photographer:Surachai Puthikulangkura, Pichichai Junlaboot
Illustrators:Surachai Puthikulangkura, Supachai U-Rairat
Producers:Somsak Pairew, Anotai Panmongkol
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