Zara Tapas Bar / Chennai Traffic Police: Yamaraj, Drink and Get Driven

December 27, 2012Filed under Media and Alcoholic Drinks
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By and large, Indians are a God-fearing and superstitious lot. Zara, a popular Tapas Bar in Chennai, in association with Chennai Traffic Police decided to address drunken driving (responsible for 70% of road fatalities in India), by leveraging this mindset. Yama, the God of Death from Hindu mythology was used to drive home the message, quietly arriving in the patron's car when the valet brought it back. Seeing the God of Death as a wake-up call, most patrons who experienced the live stunt opted to use the drivers-for-hire service.

Advertising Agency:McCann Erickson, Bangalore, India
Chief Creative Officer:Prasoon Joshi
Regional Creative Director:Anil Ralph Thomas
Creative Director:Rathish P Subramaniam, Melvin Jacob
Art Director:Rathish P Subramaniam
Copywriter:Ketan Deshpande, Melvin Jacob, Anil Ralph Thomas
Illustrator:Sandeep Kottila
Account:Vijay Jacob, Rahul Jain
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