Volkswagen Up: Careless

December 28, 2012Filed under Print and Automotive

We take care of Careless Beauties till 30.
The new Volkswagen Up! with City Emergency braking System.

When a driver fails to hit the brake, car automatically applies the emergency brake at safer distance and avoids the accident. The target audience chosen was the Lady Drivers. As many accidents are caused between the speed of 30km/hr due to Careless Nature of Lady Drivers.

Advertising School:Sir JJ Institute of Applied Art, Mumbai, India
Art Director:Kushal Birari
Copywriter:Kushal Birari
Photographer:Kushal Birari
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