The Fondation Abbé Pierre: The Slums

December 13, 2012Filed under Film and Public Interest, NGO

To raise public awareness of this harsh reality and its magnitude, BDDP Unlimited built a comprehensive campaign including a 30-second film, billboards and a website dedicated to fundraising for this very worthy cause. To emphasize the fact that “a hovel is the antithesis of a home” – the campaign’s central theme, the film tells a story about children’s prejudices and the two billboards twist common children’s expressions. The poignant film was directed by the young Valérie Pirson, and the thought-provoking billboard photos were taken by Laurent Chehere. The fundraising campaign, managed by the Excel agency, was launched on Wednesday, 28 November on the website. This interactive site encourages and enables donors to see how their support actually helps renovate a hovel.

Advertising Agency:Bddp & Fils, Paris, France
Creative Director:Olivier Moine, Aurore De Sousa
Tv Production:Sanae Belkouri, Emilie Recorbet
Post Production:Erika Lausmann
Print Production:Marie d’Ovidio
Art Buyer:Marie Ferrara, Elise Kubler
Copywriter:Caroline Laumont
Direction:Valérie Pirson
Production House:Partizan
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