The Fondation Abbé Pierre: The Slums

December 13, 2012Filed under Film and Public Interest, NGO
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To raise public awareness of this harsh reality and its magnitude, BDDP Unlimited built a comprehensive campaign including a 30-second film, billboards and a website dedicated to fundraising for this very worthy cause. To emphasize the fact that “a hovel is the antithesis of a home” – the campaign’s central theme, the film tells a story about children’s prejudices and the two billboards twist common children’s expressions. The poignant film was directed by the young Valérie Pirson, and the thought-provoking billboard photos were taken by Laurent Chehere. The fundraising campaign, managed by the Excel agency, was launched on Wednesday, 28 November on the non-aux-taudis.fr website. This interactive site encourages and enables donors to see how their support actually helps renovate a hovel.

Advertising Agency:Bddp & Fils, Paris, France
Creative Director:Olivier Moine, Aurore De Sousa
Tv Production:Sanae Belkouri, Emilie Recorbet
Post Production:Erika Lausmann
Print Production:Marie d’Ovidio
Art Buyer:Marie Ferrara, Elise Kubler
Copywriter:Caroline Laumont
Direction:Valérie Pirson
Production House:Partizan
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