TAC Road Safety: A place to remember

December 13, 2012Filed under Media and Public Interest, NGO

This many people won't make it to Christmas lunch.

A 65m long table complete with 257 empty chairs sits as a grim reminder of this year's road toll. Each empty place remembers a life lost on Victorian roads. Tribute tweets and instagram shots were directed to #aplacetoremember. As the road toll rises chairs were added to the table. Over the time of the installation 6 chairs joined the table.

Advertising Agency:Grey, Melbourne, Australia
Executive Creative Director:Michael Knox
Copywriter:Michael Knox
Creative Director:Nigel Dawson
Experience Director:Kath Regan
Art Director:Peter Becker
General Manager:Randal Glennon
Account Director:Jodi Gubana
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