pa picture alliance: All You Need to Tell the Story

December 16, 2012Filed under Print and Other

The campaign is based on the insight that there is an eternal dispute between Art Directors and Copywriters about who can make do without the other. Picture Alliance sides with the Art Directors to show that an ad can make do without a copywriter and thus collects brownie points with their main target audience.

Advertising Agency:Ogilvy & Mather, Frankfurt, Germany
Chief Creative Officer:Dr. Stephan Vogel
Copywriter:Dr. Stephan Vogel
Creative Director:Helmut Meyer, Nico Ammann
Art Director:Helmut Meyer
Photographer:Picture Alliance Stockmaterial
Retoucher:Joachim Becker
Art Buyer:Valerie Opitz
Advertisers Supervisor:Edith Stier-Thompson, Gunilla Graudins
Account:Yves Rosengart, Eva Hoffmann, Nadine Ries
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