Oude Meester Demant: A prize as rare as the diamond it holds

December 24, 2012Filed under Direct Marketing and Alcoholic Drinks
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To promote the Oude Meester Demant, we created a competition where consumers could win one of four specially designed Oude Meester Demant Diamond Edition packs, featuring a bottle of Oude Meester Demant and a unique diamond valued between R50,000 and R70,000 each. The packs' design was inspired by the Oude Meester Demant's very own diamond insignia.

Advertising Agency:140 BBDO, Cape Town, South Africa
Executive Creative Director:Ivan Johnson
Creative Director:Alexis Beckett
Art Director:Gareth Cohen
Copywriter:Alex Goldberg
Designer:Gareth Cohen
Product Manufacturers:Oakwood Studios
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