Lego: Mars

December 27, 2012Filed under Print and Games, Toys
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While NASA's Curiosity Mars Rover is exploring Mars and making the headlines, we made a contextual visual for expressing that creativity is going beyond reality with LEGO. The visual posted primarily on Facebook LEGO page has been massively relayed : 14 000 likes and 1 500 shares within a few hours.

Advertising Agency:Grey Paris, France
Executive Creative Director:Thierry Astier, Stephane Eynard
Copywriter:Dimitri Hekimian
Art Director:Quentin Deronzier
Art Buyer:Catherine Jarno
Strategic Planning Director:Alexis De Montaigu
Head Of Digital:Damien Ricci
Account Director:Laurence Cormier
Photographer:Claude Pefferkorn
Retoucher:Caroline Moreau
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