Kuveyt Türk Participation Bank Inc.: Missing Letters

December 15, 2012Filed under Print and Banking, Financial Services
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Account Operating Fee is the amount of money charged by financial institutions at diferent intervals. Since you have money in your account, this deduction will proceed in determined periods throghout the year. But these minor deductons probably won’t be bothering you while you are busy with your job, eating your meal or spending time with your friends.

Just like the 3 missing letters in the text above haven’t bothered you.

If you are a Kuveyt Türk customer, there will be no need to control your account for such deductions. Because Kuveyt Türk do not charge operating fees for their customers’ accounts.

Account Operating Fee is a small amount of money. If you do not control your account carefully, you may not realize it. Therefore we used this insight in our ad. We tried to draw attention to the fee with 3 missing letters and we want people to experience themselves; since they must be careful when reading this copy.

Advertising Agency:Gram Istanbul, Istanbul, Turkey
Creative Director:Tarik Akin
Art Director:Ali Harun Sevinç
Copywriter:Eylül Dalgalı, Serhan Özden
Account Executive:Simla Pamuk, Yeliz Tezcan
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