Department For Communities & Local Government: Alarm Clock, Clock, Watch

December 11, 2012Filed under Print and Public Interest, NGO
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Do you swear on your child's life to test your smoke alarm this weekend?
When you change your clock test your smoke alarm.
Fire kills. You can prevent it.

It would have only taken seconds to test their smoke alarm.
When you change your clock test your smoke alarm.
Fire kills. You can prevent it.

If only he could turn back time and test his smoke alarm.
When you change your clock test your smoke alarm.
Fire kills. You can prevent it.

Advertising Agency:Rainey Kelly Campbell Roalfe/Y&R, London, United Kingdom
Creative Director:Mike Boles, Jerry Hollens
Business Director:Nick Fokes
Planner:Neasa Cunniffe
Account Director:Graham Smith
Photographer:Giles Revell
Designer:Lee Aldridge
Media Company:M4C
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