Bacardi India: Walk The Line

December 18, 2012Filed under Media and Alcoholic Drinks
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An age old sobriety test, gets a new digital twist. Walk The Line - a responsible drinking initiative from Bacardi, challenges revelers to walk on a straight strip laced with lasers on either sides to prove their sobriety.

Advertising Agency:Webchutney, New Delhi, India
Creative Director:Gurbaksh Singh
Associate Creative Director:Sattvik Mishra
Copywriter:Sayak Basu, Robi Banerjee, Suparn Pandey, Sonali Mushahary
Art Director:Saransh Singh
Developers:Mandeep Singh, Hemant Kumar
Video Production:Akshay Raheja
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