American Express: The Young Professionals Project

December 09, 2012Filed under Online and Banking, Financial Services

American Express Israel is promoting The Young Professionals Project — a nourishing environment for young business talents — and chose to focus and guide nine young professionals for a year providing them with diverse and valuable professional guidance as well as a variety of tools and offers that will help bring them to their full potential. The launching of the campaign started with a music clip in collaboration with TYP – an Israeli electro pop band made up of producer Johnny Goldstein and singer/songwriter/producer Ivry Lider.

Advertising Agency:BBR Saatchi & Saatchi, Tel Aviv, Israel
Executive Creative Director:Yoram Levi
Ceo:Yoram Levi
Vp Creative Director:Nadav Pressman
Creative Director:Tomer Gidron
Art Director:Tom Zakai
Copywriter:Liron Cohen
VP Digital:Maayan Tirangel
Digital Creative Director:Asaf Lupo
Vp - Planning:David Kosmin
Senior Planner:Guy Gordon
Vp, Production:Dorit Gvili
Production Manager:Gali Starkman
VP Group Account Head:Maya Salomon
Account Supervisor:Lia Gat
Account Executive:Sharon Zeevi
Production Company:Periscope
Director:Vania Heymann
Media:Yoav Tzuker, Ori Michael, Sivan Ramati, Zenit Digital
Traffic:Ronit Doanis
Director Of Photography:Moshe Mishal
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