American Advertising Federation: Stop, Yield, One Way

December 04, 2012Filed under Print and Other
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Stop: Your deadline changed. The strategy shifted. You coworkers complained. You kept going.

We knew we'd be creating ads for our toughest audience -- our peers. Our goal was to honor how much of themselves these people put into their work every day.

Yield: The timid were whining. The budget police were hovering. The quick fix was beckoning. You powered through.

We knew we'd be creating ads for our toughest audience -- our peers. Our goal was to honor how much of themselves these people put into their work every day.

One Way: The old way was faster. The old way was easier. The old way was safer. Your way prevailed.

We knew we'd be creating ads for our toughest audience -- our peers. Our goal was to honor how much of themselves these people put into their work every day.

Advertising Agency:Hydrogen Advertising, Seattle WA, USA
Creative Director:Mary Knight, Tom Scherer
Art Director:Tom Scherer, Dennis Clouse
Copywriter:Mary Knight
Illustrator:Dennis Clouse
Photographer:Getty Images
Additional Credits:The Creative Group
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