ALO Audio: Boy Bands, Ten-minute Guitar Solo

December 09, 2012Filed under Print and Electronics, Technology
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It makes all music sound incredible. Even boy bands.

The campaign strategy, summed up as “retro quality sound from modern electronics,” is to highlight the ALO’s old-fashioned, hi-fidelity manufacturing and sound standards. The advertising is in (4-color) black-and-white and features ’60s vintage typography.

Hear every note of that ten-minute guitar solo. For better or worse.

The campaign strategy, summed up as “retro quality sound from modern electronics,” is to highlight the ALO’s old-fashioned, hi-fidelity manufacturing and sound standards. The advertising is in (4-color) black-and-white and features ’60s vintage typography.

Advertising Agency:Cultivator Advertising & Design, Denver, USA
Creative Director:Tim Abare
Art Director:Chris Beatty
Copywriter:Tim Abare
Photographer:Dennis Lane
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