Zurich Brockenhaus is Switzerland’s largest second-hand store. Despite the popularity of vintage shops, visitor numbers were down. But: How to compete with new products when you have second-hand items and a small budget? We created a cultural event at the Brockenhaus: an audio tour entitled Stories only second-hand goods can tell. Thus, we made second-hand items unique, and opened up all channels for cultural communication: Swiss TV made the Brockenhaus a national event.
Executive Creative Director:Philipp Skrabal
Creative Director:Hanspeter Schweizer
Art Director:Raul Serrat
Graphic Designer:Cornelia Eiwanger
Image Editing:Rino Frei