Zürcher Brockenhaus: Second hand stories

November 06, 2012Filed under Media and Retail Services
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Zurich Brockenhaus is Switzerland’s largest second-hand store. Despite the popularity of vintage shops, visitor numbers were down. But: How to compete with new products when you have second-hand items and a small budget? We created a cultural event at the Brockenhaus: an audio tour entitled Stories only second-hand goods can tell. Thus, we made second-hand items unique, and opened up all channels for cultural communication: Swiss TV made the Brockenhaus a national event.

Advertising Agency:Wirz/BBDO, Zurich, Switzerland
Executive Creative Director:Philipp Skrabal
Creative Director:Hanspeter Schweizer
Art Director:Raul Serrat
Copywriter:Andi Portmann
Graphic Designer:Cornelia Eiwanger
Designer:Keira Rathbone
Image Editing:Rino Frei
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