We created a poster-display where real cups form ‘six-pack abs’ in separate feminine and masculine silhouettes. We solved the space problem and also conveyed the brand’s concept in a creative and different fashion. Reminding the customer the whole time of the product’s main benefit: 0% fat.
Creative Director:Paulo Castro, Neca Bohrer
Art Director:Bernardo Machado, Pedro Vargens
Account Manager:Rafaella Eyer
Account Supervisor:Renata Ouvidor
Graphic Producer:Ronaldo Las Casas
Advertiser’s Producer:Rafael Bae