Yogoberry: Fat Free Poster Display

November 22, 2012Filed under Direct Marketing and Food
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We created a poster-display where real cups form ‘six-pack abs’ in separate feminine and masculine silhouettes. We solved the space problem and also conveyed the brand’s concept in a creative and different fashion. Reminding the customer the whole time of the product’s main benefit: 0% fat.

Advertising Agency:Staff, Rio de Janeiro, Brazil
Creative Director:Paulo Castro, Neca Bohrer
Art Director:Bernardo Machado, Pedro Vargens
Copywriter:Lucas Ribeiro
Illustrator:Bernardo Machado
Account Manager:Rafaella Eyer
Account Supervisor:Renata Ouvidor
Graphic Producer:Ronaldo Las Casas
Advertiser’s Producer:Rafael Bae
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