Travelocity: Mermaid

November 21, 2012Filed under Film and Transport, Tourism
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‘Go & Smell the Roses’ is more than a tagline in an advertising campaign, it’s a rally cry. With this new campaign we are using our most powerful asset, the iconic Roaming Gnome, to inspire and instigate people to get off the couch, to go and smell the roses.

Advertising Agency:Mckinney, Durham, USA
Chief Creative Officer:Jonathan Cude
Group Creative Director:Philip Marchington
Art Director:Matt Trego, Meg Sewell
Copywriter:Stevie Archer, Chris Hancock
Executive Producer:Josh Eggleston
Production Company:Reset
Director:Vesa Manninen
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