Toronto Crime Stoppers: Rob, Drug, Buy

November 23, 2012Filed under Print and Public Interest, NGO
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You stay anonymous. Crime doesn't.

We wanted to boil down the fundamental proposition of Crime Stoppers in the simplest most compelling way — if you witness a crime and report it, you retain your anonymity. This campaign strives to remind people of that simple truth.

Advertising Agency:DDB, Toronto, Canada
Creative Director:Todd Mackie, Denise Rossetto
Copywriter:Alan Topol
Art Director:Pete Ross
Account Supervisors:Rico Tudico, Carly Sutherland
Strategy:Lisa Hart
Photographer:Frank Hoedl
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