Toronto Crime Stoppers: Rob, Drug, Buy

November 23, 2012Filed under Print and Public Interest, NGO

You stay anonymous. Crime doesn't.

We wanted to boil down the fundamental proposition of Crime Stoppers in the simplest most compelling way — if you witness a crime and report it, you retain your anonymity. This campaign strives to remind people of that simple truth.

Advertising Agency:DDB, Toronto, Canada
Creative Director:Todd Mackie, Denise Rossetto
Copywriter:Alan Topol
Art Director:Pete Ross
Account Supervisors:Rico Tudico, Carly Sutherland
Strategy:Lisa Hart
Photographer:Frank Hoedl
press ‹ on your keyboard
press › on your keyboard
Ads by the same Agency