RSA Car Insurance: Interactive Print Ad

November 01, 2012Filed under Print and Banking, Financial Services

Getting a car insurance quote is epically daunting in Dubai. Everyone who has gone through it knows how distressing, tedious and time-consuming the process of collecting documents, finding the right broker, and all the waiting in between is. We wanted to be able to take the brand’s promise “Easy as Ever” to a new level. What better way for customers to be able to ask for a quote – straight from the print ad. Making informational transactions straight from the ad. We custom-made a device, wired onto our print medium which communicated with RSA’s servers. This allowed customers and potential clients to type their details and request for a car insurance quote, on-the-spot. In mere minutes, RSA sends a quote to the customer’s mobile device.

Advertising Agency:Memac Ogilvy & Mather, Dubai, United Arab Emirates
Creative Director:Fabian Roser
Art Director:Rodrigo Mavu
Copywriter:Louise Bolo
Regional Director:Nabil Moutran
Account Director:Fahad Osman
Client Service Director:Sean Hart
Creative Technologist:Niv Bani Ahmed
Motion Design:Mahesh Powar
Designer:Gaia Armellin
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