Mellow Mushroom Pizza Bakers: @mellowmushroom follows @acplyler

November 04, 2012Filed under Online and Food

Mellow Mushroom is a pizza place with a laid-back Hippie mentality and a rather stoned-looking mushroom for a mascot. As they grew to 130 stores in over 100 US cities, they wanted to get more followers on Twitter. So they told people "if you follow us, we’ll follow you". What they didn’t mention was that they'd be doing it in real life. For real. In the company’s creepy mushroom costumes.

Advertising Agency:Fitzgerald+Co., USA
Chief Creative Officer:Noel Cottrell
Executive Producer:Christine Sigety, Marc Marrie, Nicole Visram
Creative Director:Mitch Bennett, Wes Whitener, Brad Sarmiento
Copywriter:Mitch Bennett
Art Director:Wes Whitener, Brad Sarmiento, Juliana Lynch
Digital Producer:Gideon Cohen
Production Company:Arts & Sciences
Director:Adam Brodie, Dave Derewlany, Adam & Dave
Producer:Alex Waite
Dp:Benn Martenson
Managing Director:Mal Ward
Editorial:Arcade Edit
Editor:Greg Scruton
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Assistant:Luc Giddens
Managing Partner:Damian Stevens, Damian Stevens
Ep:Damian Stevens, Damian Stevens, Nicole Visram
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Artists:Austin Hickman-Fain, Chris Homel, Matt Lydecker
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