Adidas NEO: Adidas Window Shopping

November 14, 2012Filed under Media and Fashion, Clothing, Footwear

adidas and TBWA set out to change a piece of retail forever. To put shopping into window shopping. To turn any store front window into a completely functional virtual store, that would connect with any smartphone, without the need of an app or QR code reader and a complete end-to-end purchase experience. In less than 10 months (only 6 months of actual development and rapid prototyping) the goal was to have a working prototype for proof-of-concept testing.

Advertising Agency:TBWA\PHS, Helsinki, Finland
Creative Director:Martin Mohr
Product Designer:Daniel Julier
Developer:Ville Yli-Knuutila
Art Director:Pekka Puhakka
Lead Producer:Nina Kaskinen
Technical Specialist:Aleksanteri Gyllenbögel
Technical Advisor:Mikko Köykkä
Creative Technologist:Vaino Leskinen
Development Partner:Symbio
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