Your's Irish Bar: Karaoke S.O.S.

October 12, 2012Filed under Media and Recreation, Leisure, Sports

To communicate a drink-driving message to some of the heaviest drinkers on St. Patrick’s Day, we tweaked the karaoke lyrics of famous Irish drinking songs to carry a sobering message. As karaoke always seems like a great idea to people who’ve had a few too many, they unwittingly became the message, singing an SOS to call them a taxi home.

Advertising Agency:Saatchi & Saatchi, Frankfurt, Germany
Executive Creative Director:Jorg Riommi
Art Director:Vitor Mainho
Copywriter:Alice Gnodde
Art Buyer:Iris Teubert, Victoria Sigrid
Account:Lars Bendels, Niklas Boger, Thomas Adam
Production:Ben Schlangen, Charlotte Kühn
After Effects:Christopher Kasten
Graphics:Christopher Kasten
Editor:Gabriel Manz, Jeremy Nagel
Director Of Photography:Tobias Schrenk, Tim Lukas Leinert
Sound Engineer:Thomas Rudeck
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