VW Denmark: The Polo Principle

October 26, 2012Filed under Media and Automotive
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The idea was to prove VW's old brand ethos of democratizing innovations. We named our thinking "The Polo Principle" and put the 3d printer in the hands of the people to demonstrate what it meant.

Advertising Agency:DDB, Copenhagen, Denmark
Art Director:Simon Naver, Martin Cedergren
Copywriter:Caspar Bock
Creative Director:Simon Higby
Production Company:Society 46
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