Toyota: Protect What’s Behind You

October 24, 2012Filed under Media and Automotive

On the walls of the Q-Park Lepage parking lot in Brussels Zacharevic created six unique 3D street art paintings featuring children playing. The realism is strengthened by projecting real objects from the murals: a shopping trolley, a tricycle and a ball. The result is a dynamic series of realistic installations that drivers actually can collide with unless they take care. They carry the strapline “Protect what’s behind you. Drive with a rearview camera” and are simply signed “Toyota”. The scarily life-like portraits include a boy playing ball, a girl playing hopscotch, drawing a dragon on the floor, riding down a slope on a tricycle, sitting in a supermarket trolley and a little girl graffiti-ing the message “Protect what’s behind you”.

Advertising Agency:Happiness, Brussels, Belgium
Executive Creative Director:
 Karen Corrigan, Cecilia Azcarate Isturiz
Creative Director:Peter Ampe
Concept provider:Gregory Titeca
Head Of Art:Cecilia Azcarate Isturiz
Copywriter:Peter Ampe
Art Director:Cecilia Azcarate Isturiz
Account Director:Pascal Kemajou
Account Manager:
Mehdi Sel

Producers:Dominique Van Doormaal, Bart Vande Maele
 Ernest Zacharevic

Content Director:Joris Joosten
Social Media Manager:Maarten Breda
Interactive Production:Bliss Interactive
Film Director & Photography:Bob Jeusette
Retoucher:Gregory Ellinger
Graphic Designers:Jeremy Vandenbosch, Daniel Nino
Q-Park Lepage
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