Marionnaud: Fragrance Pairs

October 11, 2012Filed under Direct Marketing and Health, Beauty, Pharmaceutical
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The only memory game without pictures.

Marionnaud, one of Europe’s largest perfume retailers, celebrated “10 years’ expertise in fragrance”. For the jubilee we created a very special staff incentive: the first Memory game without pictures. The cards had been finished with a fragrance coating. When rubbed, the cards released the scent of ingredients used in perfume manufacture. Rub and sniff: that was the only way to identify the pairs – but no problem for Marionnaud professionals.

Advertising Agency:Wirz/BBDO, Zurich, Switzerland
Executive Creative Director:Philipp Skrabal
Art Director:Barbara Hartmann
Copywriter:Marietta Mügge
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