Diesel: The Magic of Christmas

October 18, 2012Filed under Film and Fashion, Clothing, Footwear

A study commissioned by Diesel to a reputable Finnish research centre revealed, “90% of adults between 18 and 75 are no longer able to perceive and live the true Magic of Christmas”. When did you last want something so much that you were electrified with joy? To relive the real feeling of Christmas, Diesel and SuperHeroes Amsterdam have hypnotised customers to believe they are 5 years old on Christmas morning. The results are collected in a film trilogy named “The Magic of Christmas”. Is it real? You bet it is. The three episodes are followed by a special behind-the-scenes, called ‘Behind the Dreams.” Watch it here: http://www.youtube.com/watch?v=Qt5SXlabEoQ

Advertising Agency:SuperHeroes, Amsterdam, Netherlands
Creative Director:Rogier Vijverberg
Copywriter:Gareth Broadbent
Art Director:Silje Lian, Nando Pawirodikromo
Technical Director:Chris Noble-Partridge
Motion Graphics Lead:Fred Huergo
Producer:Django Weisz-Blanchetta, Chris Massey
Production Company:Skinflicks
Director:The General Assembly
Executive Producer:Richard Skinner
Director Of Photography:Benjamin Todd
2nd unit dop:Dan Magee
Editor and colorist:Ryan Boucher
Hypnotist:Head Hacking
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