DBS Bank: Expect the Unexpected

October 08, 2012Filed under Online and Banking, Financial Services

Part of a series of installations that depict the most unimaginable that could happen to a car. This mysteriously bisected car is the first of its kind to be seen on the roads in Singapore. Curious onlookers and drivers were directed to a QR code they could scan to find out what had happened to the car. Filmed from the perspective of an in-car camera, this is the first of three dramatised tongue-in-cheek videos of unexpected events caught on camera. The videos drive home a safety message to drivers, that with an in-car camera you can expect to see the unexpected.

Advertising Agency:Tribal DDB, Singapore
Chief Creative Officer:Neil Johnson
Creative Director:Thomas Yang, Francis Ooi
Art Director:Benson Toh
Copywriter:Theresa Ong
Producer:Michelle Tan, Jamie Yao
Photographer:Allan Ng
Account Servicing:Anthony Wan, Joshua Lee, Jasmine Ng, Ng Kok Jong, Ellyna Rahim, Pierce Sim, Ng Hwei Yun, Edwyna Yeo
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